About — Alice Liu

01Story

I started in traditional finance at J.P. Morgan, RBS, Coutts and WisdomTree, then joined CoinMarketCap in 2022 to build its research team. That grew into the Fear & Greed Index and CMC20, a newsletter read by 800K people and a podcast that went from 70 listeners to 75,000. I also write a column for Forbes.

Today I also lead CMC's PR and marketing strategy: the agency, the media programme, the brand refresh, and who goes on which stage. Last month that meant running the announcements for the Coinglass acquisition and a new CEO, three days apart.

Role

Head of Research, CoinMarketCap · also PR & marketing strategy

Writes for

Forbes (contributor column) · World Economic Forum

Hosts

CMC Weekly Crypto Forecast · Mondays, 3pm UTC

Recognition

MENA Top 10 Crypto Leaders · Binance Blockchain 100

Based

Dubai · London · Shenzhen · English & Mandarin

02Career

Now · since 2022

CoinMarketCap

Head of Research. Built the research function, indices, newsletters and podcast; now also leads PR and marketing strategy.

2021 – 22

WisdomTree

Digital-asset research at the global ETF issuer — helped launch three crypto index funds.

2017 – 21

Coutts

Senior Investment Associate — ETF due diligence & manager research at the private bank.

2015 – 17

RBS · J.P. Morgan

Graduate programme and summer analyst.

Warwick Business School CFA Certificate in ESG Investing